Jr. Email Operations Specialist
Email Operations Specialist (Remote)
NativePath seeks a highly organized, health-conscious, and analytical Email Operations Specialist to join our Retention Team! You will be responsible for designing email production flows and carrying out email campaigns, all from the comforts of your home. You’ll work alongside a talented retention marketing team to generate a feedback loop between campaign results and the company's creative assets, execute a high volume of email campaigns, and report on existing ones. If you are data-driven and have experience with email campaigns, we invite you to contribute your expertise to our mission of guiding people on the path to eating, moving, and living in harmony with their biology.
Who are we:
We’re firm believers that the Standard American Diet is the pitfall to several of the preventable health conditions arising in our society today (including heart disease, diabetes, and neurological disorders). That’s why we created NativePath—a health & wellness company that blends Ancestral Wisdom with Modern Science to offer over 30 different supplements, monthly wellness challenges, and free courses to restore and reset people's health. Since 2017, over 1 million people have gotten “On The Path” with us and, by doing so, have reversed pain, renewed energy, and aged more gracefully.
We provide a rewarding, collaborative, and exciting work environment that is focused on personal growth, with weekly company-wide culture calls hosted by our leaders designed to foster team spirit, encourage movement, and build our community. Last year, the entire company was flown to a ranch in Tucson, AZ, for team-building activities and had a blast while doing it!
If the above resonates with you, we’d love to hear from you!
Responsibilities:
- Execute day-to-day operational tasks to support email marketing programs
- Proposing email strategies, optimizations, and campaigns that drive earnings and increase KPIs
- Contributing analyses, insights, recommendations, and experiments that drive substantial improvement to email performance, LTV, and customer engagement
- Track key engagement metrics (deliverability, opens, clicks, unsubscribes) and report on email campaign results, highlighting successes, trends and opportunities
- Optimize campaign details such as subject lines and other creative content
- Analyze and report data on prior campaigns and provide ideas and recommendations for future optimization
- Build, schedule, and optimize daily email campaigns, lifecycle flow campaigns, customer journeys, re-targeting, etc. in collaboration with managers, designers, and other colleagues
- Collaborate with managers and colleagues to create and implement test hypotheses and strategies, including customer segmentation, A/B multivariate testing, etc
- Help with creation and management of campaigns across complementary channels, including mobile push, SMS, and social media
- Support the segmentation strategy, cadence, sequencing and dynamic content rule/logic for all email efforts.
- Develop list segmentations and ensure data extracts for email deployments are accurate. Test and QA all email deployments regularly.
Qualifications:
- 2-3 years experience in email marketing
- Ability to set up & analyze results of campaigns, flows, and A/B testing
- Knowledge of integrations and dynamic content
- Platform experience with Klaviyo, CheckoutChamp, PostScript is a plus
The Ideal Candidate Will Posses:
- Ability to effectively prioritize the most impactful and important work
- Knowledge of marketing funnel, customer purchase journeys, and consumer behavior patterns
- Aptitude to think outside-the-box to solve problems and improve processes
- Passionate about gathering, analyzing and leveraging performance data to both identify optimization and new opportunities for growth.
- Careful attention to detail without sacrificing deadlines; the right candidate will be able to juggle several, sometimes conflicting deadlines
- Work with an analytical, inquisitive, innovative, and growth mindset
- SMS Program experience/certifications a Plus
- Knowledge of marketing funnel, customer purchase journeys, and consumer behavior patterns
- A self-learner/entrepreneurial mentality
Job Type:
- Full-Time
- Non-Exempt
Work Location & Schedule:
- 100% Remote
- Monday-Friday 8-5 ET
Compensation, Benefits, & Perks:
- $50,000 - 55,000/yr, and discretionary end-of-year bonus opportunity.
- Free NativePath products each month because our employee’s well-being is always top of mind.
- PTO and 8 paid holidays to recharge your batteries and be your best self.
- Jumpstart your week with our Monday Culture Call and develop deeper connections with the entire team, gain further knowledge of NativePath’s wellness philosophies, and participate in light movement sessions!
- Competitive benefits package, including health, dental, vision, and more.
- Access our 401K program to help secure your future as you grow with NativePath.
- 100% remote workplace because we know our best work happens when we’re in our natural habitats.
- Multi-level coaching and mentoring programs to expand your knowledge, skills, and perspectives.
- All-company events at incredible locations to bond with your colleagues (and have a little fun)
Technology:
We are a bring-your-own-device company. All team members must supply their own:
- Computer - PC or MAC with broadband internet and at least 8GB of RAM.
- Broadband Internet - minimum of 20 Mbps.