Marketing Subscription Manager
Marketing Subscription Manager
NativePath seeks an innovative, creative, health-conscious Marketing Subscription Manager to join our Retention Team! This person will ideate, execute, optimize, and maintain our customer subscription program. This will consist of strategizing and executing subscription offers, the post-subscription experience, improving the retention rate, and other KPIs. You will be responsible for all strategy, copywriting, A/B testing, data analysis, and reporting of your efforts. You will work alongside the rest of the Retention team to ensure that all strategies align and we deliver a superior customer experience while increasing our Lifetime Value. We invite you to contribute your expertise to our mission of guiding people on the path to eating, moving, and living in harmony with their biology.
Who are we?
We’re firm believers that the Standard American Diet is the pitfall to several of the preventable health conditions arising in our society today (including heart disease, diabetes, and neurological disorders). That’s why we created NativePath—a health & wellness company that blends Ancestral Wisdom with Modern Science to offer over 30 different supplements, monthly wellness challenges, and free courses to restore and reset people's health. Since 2017, over 1 million people have gotten “On The Path” with us and, by doing so, have reversed pain, renewed energy, and aged more gracefully.
We provide a rewarding, collaborative, and exciting work environment focusing on personal growth. Our leaders host weekly company-wide culture calls designed to foster team spirit, encourage movement, and build our community. In 2023, the entire company was flown to a ranch in Tucson, AZ, for team-building activities and had a blast while doing it!
If the above resonates with you, we’d love to hear from you!
Responsibilities:
- Total ownership and execution of the NativePath subscription program
- Determine strategy and create email subscription offers for all products
- Continuous updating and optimizing of all subscription post-purchase flows, offers, and incentives
- A/B testing
- Integrate channels when needed and work in collaboration with other team managers
- Grow subscription buyer file size
- Increase customer Lifetime Value
- Copywriting all needs of subscription offers, pages and emails
- Recognize and adapt to NativePath’s unique brand voice
- Be proficient in data and reporting metrics
- Stay on top of industry trends, emails trends, and all things retention and subscription
- Ongoing monitoring of KPIs—identify what works and what doesn’t, and then double down on what is working.
Qualifications:
- 5+ years of proven work and growth in retention marketing and subscription product management experience is required
- 3+ years of Copywriting experience
- A willingness to become a product and industry expert, and to learn our customer’s language
- Solid understanding of A/B testing and marketing strategies
- Excellent verbal and written communication skills
- Strong attention to detail
- Must be able to work under minimal direction, be organized, and be able to prioritize commitments and projects
- Demonstrated ability to think critically and problem-solve effectively.
- Demonstrate a high level of professionalism
- Strong work ethic with off-hours flexibility and ability to travel as needed to periodic meetings
Job Type:
- Full-Time
- Exempt
Work Location & Schedule:
- 100% Remote
- Monday-Friday (time and time zone, or flexible)
Compensation, Benefits, & Perks:
- $80,000 - $90,000/yr, and discretionary end-of-year bonus opportunity.
- Free NativePath products each month because the well-being of our team members is always top of mind.
- PTO and 8 paid holidays + 1 floating holiday to recharge your batteries and be your best self.
- Jumpstart your week with our Monday Culture Call and develop deeper connections with the entire team, gain further knowledge of NativePath’s wellness philosophies, and participate in light movement sessions!
- Competitive benefits package, including health, dental, vision, and more.
- Access our 401K program + a match to help secure your future as you grow with NativePath.
- 100% remote workplace because we know our best work happens when we’re in our natural habitats.
- Multi-level coaching and mentoring programs to expand your knowledge, skills, and perspectives.
- All-company events at incredible locations to bond with your colleagues (and have a little fun)
Technology:
We are a bring-your-own-device company. All team members must supply their own:
- Computer - PC or MAC with broadband internet and at least 16GB of RAM
- Broadband Internet - minimum of 50 Mbps